Now that you are up to date, let's dig deeper into this event and explore 6 misconceptions you may have about Black Friday!
6 misconceptions you may have about Black Friday:
1. The promotions start on Black Friday (27 Nov 2015)! WRONG!
The shopping craze during holidays is unstoppable! We think that most Black Friday promotions start from Thanksgiving Day. Most people even recommend grabbing Thanksgiving Day's offers instead of Black Friday as most of the best offers may be sold out before Black Friday even arrives. As this year's Black Friday is closer to Christmas, many retailers will start having Black Friday promotions two weeks before.
2. Retailers will stock up for the limited time offers. WRONG!
Many limited time offers are launched on Black Friday itself to attract customers. Most retailers will restrict the stock of such offers for the earliest customers only, so do stay updated on the offers beforehand and grab them fast when the offers go live!
3. Limited time offers are only available in store. WRONG!
The limited time offers are usually meant to attract customers into the stores to buy more on Black Friday. However in the present competitive retail industry, the focus has shifted to online shopping and now more than 70% of the same limited time offers are being offered online as well. Some online deals are even better!
4. No price matching offers on Black Friday? WRONG!
Amazon is the worst nightmare for major retailers, as their prices are usually much lower, especially during Black Friday sales. To counter Amazon's pricing strategy, some retailers have no choice but to offer a Price Match Promise where if you find a cheaper price elsewhere after you make the purchase, they will match the same price.
5. All offers will be advertised on the Black Friday Event Page. WRONG!
Some retailers will launch surprise promotions besides their advertised offers to attract customers to buy more. This strategy is also great to counter other competitors' offers at the last moment. We recommend that you keep updated on latest news from retailers even if you have done your homework already. Follow BQ.sg and like our Facebook page here for the latest updates!
6. Luxury brands do not participate in Black Friday sales. WRONG!
Thanksgiving/Black Friday Sales are usually on low-end products. However, in the recent years, high-end luxury brands have started to join in the sales as well. They will offer discounts at the department stores where their products are sold instead of their boutiques. One example will be Saks Fifth Avenue. Check out their designer sales here!
After clearing up these misconceptions, do keep yourself updated on the latest Black Friday sales at BQ.sg! Many retailers have already started their sales so check them out here!