Singapore Shopping Guide to K-Beauty Products – Where and What to Buy!

K-beauty products are popular now due to their good quality and affordable prices. If you watch kdramas or is into Kpop, you would have been amazed at the radiant flawless yet natural looking skin of the actresses and idols!

If you haven't tried any K-beauty products, or is just getting on the bandwagon, let BQ tell you which products you should buy and where to buy them with low prices!


Top 5 K-Beauty Products to Try: 

1. BB Cushion Foundations



The Koreans have popularised the BB creams so much that the Western brands have begun to follow the trend by creating their own BB creams! A interesting fact: BB cream was actually invented by a German dermatologist in the 1960s!

The past two years have seen the BB cream in the cushion compact form being sold to millions of women and even men, due to its ability to give lightweight yet buildable coverage and giving sun protection. If you want to look as radiant as the Korean actresses, definitely try a BB cushion. Or if you live in humid countries like Singapore, the BB cushions now come in matte forms that will cover your flaws and not look like a oil slick.

Korean Brands to try: IOPE, Innisfree, Laneige, Hera, Sulwhasoo, Missha, Moonshot, Clio

Personally, BQ's favourite is Sulwhasoo Perfecting Brightening Cushion!



2. The SK-II Miracle Water Dupes



The Missha First Treatment Essence, IOPE Bio Essence Intensive Conditioning and HERA Cell Essence have all been touted as the SK-II Miracle Water dupes. At a fraction of the cost, why not try them out first to see if they work for you?



3. Lipsticks/Lip Tints



The Koreans also popularised the trend of an ombre lip, giving the impression of just bitten lips. Laneige has even came out with a two-tone lip bar, a lipstick with two colours that will let you create an ombre lip with just a swipe!

Other Korean Brands to try: Aritaum, IOPE, Hera, Chosungah, 3CE, Holika Holika, Etude House (Most of the Korean lipsticks/lip tints are pretty good and affordable!)



4. Sheet Masks



The sheer number of sheet mask types that Korean brands carry will make your head spin! Innisfree alone has over 30 types of sheet masks, catering to different skin types and skin issues! Some Korean actresses are using a sheet mask every single day and credit it for their youthful flawless skin! After a long day of work, you just need to slap a sheet mask on your face and relax for 15 to 20 minutes, rubbing the essence into your skin thereafter. Easy as ABC!

Other Korean Brands to try: Mediheal, SNP, Leaders Insolution, Tonymoly, Dr. Jart, It's Skin



5. Snail Products

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An ingredient that is widely used and loved in Korean beauty products, the Snail secretion filtrate! It is not as disgusting as it sounds, and most of the products containing this ingredient do not smell or look bad. It has been proven to have anti-aging properties, protect skin from free radicals, repair damaged tissues, soothe skin and provide hydration.

Try it from these Korean Brands: Missha, It's Skin, Mizon, The Saem, Cosrx, Tony Moly

Personally, BQ really likes Mizon's snail products!



6. Others

A bonus point for our readers: Korean beauty brands also make very good and affordable concealers, blushers, eyeshadows and eyeliners! Top products to try:

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The Saem concealer, A'pieu concealer, Tony Moly Gel Eyeliner, Aritaum Mono eyeshadows, Holika Holika Jewel Light Waterproof Eye Liners, Etude House eyeshadow palettes, Etude House blushers, Innisfree Mineral Single Shadows, Etude House Play 101 pencils, Aritaum Full Cover Stick Concealer, just to name a few!



Where to Buy?

Now that you know what to try, you will be eager to know where you can purchase these products! Basically there will be two sources, retail stores and online stores. Over the past few years, many Korean brands have landed in Singapore, opening many of their outlets islandwide. As a rule, you should go down to try on the products as much as possible and once you confirm the products that you want, do some price comparisons online before you buy! Korean beauty stores are well known for their generosity in giving samples, even when buying online, they will give you samples to try.



1. Retail Stores

Currently these are the Korean brands that have outlets or are being sold in Singapore:

If you know of any other Korean brands in Singapore, do let us know so that we can add on to the list! 🙂



2. Local Online Stores



Zalora as a local site, has a very fast shipping process, usually taking around 3 business days. The Korean brands they carry are April Skin, Daeng Gi Meo Ri (Haircare), Laneige, Memebox, Pony Effect, Sulwhasoo, Skinfood, Secret Key etc. The product choices are however quite limited. Prices are similar to that of retail, unless you have a coupon code to offset your purchases. Check for one at now! Also sign up for their newsletter to get $15 off your first order.

Shipping: Free for purchase above SGD40





Althea offers authentic Korean beauty products at much lower prices than the retail stores! This local online store ships the items from Korea directly, usually around 5 to 8 days. They also regularly bring in the limited edition collections, such as the recent Tony Moly Pokemon collection. They carry many of the Korean brands available in Singapore like Innisfree, Missha, Etude House etc as well as those not available such as April Skin, Hera, IOPE, Mamonde, Primera, Mizon, just to name a few! Sign up for an account and get $20 credit for your purchases!

Shipping: Free with purchase above SGD50 (In month of October 2016, get free shipping with SGD29!)

Shop at Althea here now!





Hermo is a Malaysian company with a base in Singapore shipping Korean products directly from Korea. They offer authentic products as well, with shipping taking only 3 days! The brands they carry are quite extensive, including popular brands like Cosrx, Memebox, 3CE, Cloud9, Cremorlab, Son & Park. Sign up for their newsletter to get a $15 credit for your first purchase! They also offer free sample with purchase as well.

Shipping: Free with purchase above SGD45.

Shop at Hermo here now!






Do your duty-free shopping at iShopChangi before you fly off! Take your time to leisurely shop at their website from 2 weeks, or up to 18 hours in advance and then collect your purchases before you fly or when you arrive. Hassle-free and you enjoy the same prices as in-store plus online exclusive promotions! They carry Korean brands like Sulwhasoo, Belif, Banila Co., Cloud9, Etude House, It's Skin, Innisfree, SU:M37˚, Laneige. They also have coupon codes at times so don't forget to check at for available codes!

Shop at iShopChangi here now!





Lazada is a local-based marketplace with a mixture of local and overseas sellers. You can save about 20% off retail prices. Coupon codes are good to save even more on your purchases. Shipping time are dependent on the sellers. Check for the latest coupon codes at!

Shipping: Range from free to below SGD10, although BQ recommends to buy only if the shipping fee is below SGD5.

Shop at Lazada here now!



3. Overseas Online Stores



Qoo10 is definitely a treasure trove of Korean beauty products! Qoo10 is a local marketplace with many Korean sellers thus you can find similar pricing to Korea's. As you liaise with Korean sellers directly, BQ considers this as an overseas online store. The best thing about Qoo10 is that you can earn coupons with your purchases and they also offer free coupons frequently for you to offset your purchases! BQ will always update on the latest Qoo10 coupon codes so definitely stay updated with our mailing list or FB page!

One advice from BQ on shopping from Qoo10, to ensure that you are buying authentic products, definitely check the reviews of the store extensively, and also if the price is too cheap to be true, BQ will not recommend buying unless it is a special promotion by Qoo10. So far BQ's experience with Qoo10 has been positive, so definitely check out the products here and compare prices together with shipping fees.

You can find most of the Korean brands available on Qoo10 as well as the latest special edition collections. The shipping also takes up to 3 weeks so do factor in the waiting time when you order. You can opt for faster shipping at a higher shipping cost.

Shipping: Range from free to below SGD10, although BQ recommends to buy only if the shipping fee is below SGD5.

Shop at Qoo10 now!





iHerb is an international store selling supplements, organic products, beauty products and more. They have just launched a new K-Beauty corner where they sell many bestselling popular Korean beauty products such as, Nature Republic Aloe Vera Gel, Skin Food Sugar Scrubs, Mizon Snail products and more. Beware that once you start shopping from this website, you may end up with more than you want in the first place! There are many snacks, tea, supplements, bath products that are not available in Singapore, so you have been warned. Supplements are pretty cheap compared to Singapore. You can even get 10% credit on each of your purchases to be used on your next purchase. Shipping typically takes about 1 to 2 weeks.

Shipping: By Singpost - Free with purchase above SGD56


In summary, BQ thinks Qoo10 is a very good marketplace to find bargains for Kbeauty products, however, you have to be prepared to take a risk that the products may not be authentic as compared to buying direct from retail stores, or the local online stores such as Zalora, Althea and Hermo. There are many reputable sellers on Qoo10 where they carry many Korean brands and products, so definitely buy from such stores instead of the smaller stores with only a few products.

Buying from Qoo10 however, can take a while to get used to the layout and process as well as the longer shipping, so if you prefer a hassle free process and fast shipping, consider the local online websites mentioned in the list!

BQ loves the affordable and good quality K-beauty products and feels that sometimes the quality are as good as if not better than the expensive Western brands, so why pay more if you are getting the same quality?

BQ hopes that this list is useful for our readers to get the best deals for kbeauty products, do share it with your family and friends too!



New to lazada and have NO idea how to apply the coupon?

BargainQueen has prepared a Step by Step guide to apply coupon @ for you.

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