Enjoy 40% off storewide from now till 2 Jan at Fred Perry Authentic Shops at ION Orchard, Cineleisure Orchard and Takashimaya. Additional 10% off total bill for VIPs and DBS/POSB cardholders. Terms & conditions apply.
Promotion: 40% off storewide + Additional 10% off for VIPs and DBS/POSB Cardmembers at Fred Perry
Locations: ION Orchard, Cineleisure Orchard and Takashimaya
Validity: Till 2 January 2017
Fred Perry Authentic Stores:
ION Orchard #B3-01
T: +65 6509 8157
Opening hours: Daily 10.30am - 10pm
T: +65 6836 1847
Opening hours: Sun to Thu 12pm - 9pm Fri & Sat 12pm - 11pm
About Fred Perry
Fred Perry prides itself on being the first British heritage brand to successfully blend sportswear with streetwear to create some of the most iconic styles of the last century. Throughout our history we have always stayed true to our ethos of authenticity, integrity and attitude.
The brand was born in the late 1940s, when former Austrian footballer Tibby Wegner approached three times Wimbledon champion Fred Perry with an idea. Their initial venture was the very first sweatband, which was quickly adopted by tennis players across the courts of Britain. In 1952 the pair launched what was to be Fred Perry's most famous garment: a slim fit cotton pique shirt with Laurel Wreath embroidery.
From the beginning, Fred Perry - and the tipped pique shirt in particular - has been associated with a whole series of subcultures driven by musical affinities. Mods, skinheads, suedeheads, soul boys, rude boys, two tone. There was even a short-lived subculture known as the Perry Boys. When Britpop took the world by storm in the mid 1990s it was no surprise to find bands like Blur and Oasis sporting the epitome of street fashion credibility.