Sephora International Women's Day x #BoldlyBeautiful
In 2007, Zoe Boikou, the founder of ZOEVA, started her brand right out of her living room with a line-up of just 10 brushes. Now, her German-based makeup range boasts a full range of palettes and brush sets that are coveted by beauty junkies worldwide. Zoe tells us how she strives to empower women through her brand.
Who's your favourite woman in your life?
My Mother. She was the best life teacher I could have wished for.
How do you deal with failure?
I believe the best way to handle failure is to turn it into something positive: Use it as motivation to be even more successful and never lose sight of your goals.
How does your brand strive to empower women?
My highest ambition is helping every woman to discover her individual beauty. Women in need have a special place in my heart. At ZOEVA, we want to strengthen their self-esteem and give them more confidence in their day-to-day lives. We support special women-focused projects throughout the year.